PELLA, IOWA — January 14, 2016 — Pella Corporation, a leading manufacturer and designer of windows, doors, blinds and shades for homes and commercial buildings, celebrates the opening of Pella Crafted Luxury, a 7,000-square-foot permanent showroom in LuxeHome® at Chicago’s Merchandise Mart, the world’s largest collection of premier boutiques for home building and renovation. Pella Crafted Luxury is located on the first floor of the Merchandise Mart in Suite 100.

“Our expanding capabilities, craftsmanship, and brand are now on display for designers and architects to engage within a stunning, inspirational setting,” said Annette Bravard, Pella’s vice president of sales and marketing. “It’s a place for us to provide a unique customer experience focused on solving design challenges in imaginative ways and celebrating individual style. Pella and the solutions we offer are evolving, and Pella Crafted Luxury is part of this change.”

Driven by hands-on, personalized service, experienced consultants and exceptional products, the showroom provides architects, designers, builders and homeowners with a luxurious shopping experience and a go-to destination for imagining windows and doors in the most exclusive residences. 

Pella Crafted Luxury is the convergence of Pella Corporation and the recently acquired Grabill Windows &  Doors, Inc. Together, the companies deliver more than 100 years of expertise and product innovation.

“Pella and Grabill have many values in common, perhaps most importantly our commitment to product innovation and quality,” said Greg Grabill, founder and president of Grabill Windows & Doors. “We’re thrilled to bring those pillars and our product offering to this beautiful space and work with area architects and homeowners to create stunning homes.”

Showroom Design

Designed by renowned Chicago-based residential architects Stuart Cohen and Julie Hacker, the Pella Crafted Luxury showroom is equal parts art gallery and retail space — created to inspire and inform and provide a personalized shopping experience for the most discerning homeowners, architects, designers and home builders.

“We were inspired by the idea of a gallery for displaying art — which in this case consists of windows and doors,” said Hacker. “The idea of windows providing views, both real and conceptual, into other places, served to drive the visual experience.”

The thoughtfully designed showroom features six vignettes that allow guests to interact with the products, making it easy for them to imagine the windows and doors in their own home. Furnished and styled by popular Chicago interior designers such as Handman Associates, Stephanie Wohlner Design and Morgante Wilson, the vignettes spotlight historical, modern, traditional, urban loft and contemporary design.

A team of in-house architects, engineers, designers, product specialists and on-call installation experts are available to guide guests through the space and support their projects every step of the way.

“By providing guests with a customized experience, combined with the assistance of our experienced consultants, our showroom allows them to select the products they desire for a home, made exclusively for them,” said Whitney Klinkenborg, showroom manager for Pella Crafted Luxury.

Chicago Architect & Design Showcase

Celebrating the Chicago architecture and design community, the Pella Crafted Luxury showroom will feature a guest architect space to highlight a unique display designed by a prominent architect. In the first half of 2016, Michael Graham, of Liederbach & Graham Architects, will be featured. 

To learn more about Pella Crafted Luxury and view showroom events, visit pellacraftedluxury.com.

About Grabill Windows & Doors, Inc.

Grabill Windows & Doors manufactures custom architectural windows and doors in wood, bronze-clad, steel and aluminum-clad for high-end residential and commercial environments. Contemporary, precision-designed products offer clean, crisp lines and feature minimal frame width and increased glass size. Grabill engineered window walls, bi-folding, pivot and lift-slide door systems exceed the boundaries of standard sizes, offering clients unprecedented design flexibility. These exclusive products transform the spaces they are in and are built for the discriminating homeowner interested in only the best the market has to offer. For more information, follow Grabill on Facebook, Twitter, Pinterest and Houzz.

About Pella

Pella Corporation is a leader in designing and manufacturing quality made-to-order and custom windows, doors, blinds and shades for new construction, remodeling and replacement applications for home and commercial markets.

As a family-owned, professionally managed, and privately-held company, Pella is known for its more than 90-year history of making innovative products, providing quality service and delivering on customer satisfaction. Headquartered in Pella, Iowa, the company is committed to new technologies, increasing productivity and practicing environmental stewardship to create satisfied customers. Pella Corporation includes EFCO Corporation manufacturer of architectural windows, curtain walls, storefronts and entry systems designed for commercial construction needs and Grabill Windows & Doors, Inc., designer and manufacturer of custom luxury windows and doors for elite properties.

For more information, call 888-847-3552 or visit pella.com/news. Follow Pella on Facebook, YouTube, Houzz and Pinterest and Twitter @Pella News.